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What if you’re a business owner in the Virginia Beach area? How would you make your business thrive? What kind of promotional gimmicks could you suppy to the public that would make them remember your name?
Coffee cups are always a big hit, especially if they have a picture of a beach on them. Throw your logo on a coffee cup and people will think of you every time they drink their morning java or their hot chocolate during winter. Imagine your future customers sipping that hot chocolate on a cold blustery day, staring at a picture of Virginia Beach wishing they were there. And while they’re there, they might as well stop in and buy something from you. The next time one of your representatives attends a trade show, be sure to send along enough coffee cups… They have a way of disappearing.
The cleverer you are in your choice of promotional items, the better your chance is that people will not only want them but remember you as well. I’ve been at EMS conventions that gave away some of the coolest promotional items ever. Some useless, I admit, but totally fun. Others, completely utilitarian but not so fun. Some were even a little bit of both… And there’s your target. Something fun but useful. People bring these things home and give them to their kids, they put their keys on them, they stick them on their dashboards, and use them to find their way round a darkened room. Giving away promotional bags at local hotels for the beach is also a good idea. Useful is good; fun and useful is better.
Whoever came up with promotional items was a virtual genius. People love free stuff. Don’t be insulted either, when they come back for two or three. That’s two or three more customers you might get.